7 Estate Agency Marketing Ideas To Attract More Landlords
With the wealth of information at landlords’ fingertips thanks to the internet, it’s never been easier for landlords to do a quick search online to find a new agency if they’re not happy with your service.
In just a few clicks, they can compare you with other estate agents, assess pricing differences, check reviews, and make the switch. That’s why marketing your estate agency to engage and keep more landlords is vital.
In this blog, we’re discussing estate agencies’ difficulties with attracting landlords and how they can improve landlord engagement with 7 estate agency marketing ideas.
Want more landlords enquiring? It’s all about how your market yourself
With increasing competition among estate agencies, ever-evolving legislation, a rise in landlords selling their rental properties, and an unpredictable housing market, keeping landlords engaged can be quite challenging.
Luckily, we have just the thing for you! Below you’ll find 7 tried and tested estate agent marketing ideas to attract and retain landlords in today’s market.
Marketing idea 1: Make improvements to your website
Most landlords in the market for a new estate agent will do their research on your letting agency’s website.
Since your website is most often their first port of call, a major factor in their decision-making process, and your biggest marketing asset, it’s essential that you keep it up to date and engaging.
Here are some tips for improving your website:
- Clearly communicate your unique differentiators
- Highlight the benefits of partnering with your agency
- Split up text with engaging videos and imagery
- Make it easy for landlords to book an appointment/get in touch
- Add a “lead magnet” to capture landlords’ contact information
- Show credibility with case studies, testimonials, and client logos
Marketing idea 2: Increase online visibility with SEO
One of the most essential elements of estate agency marketing is to invest in a strategic SEO strategy to increase online visibility.
Making sure your website is well-optimised to rank highly in Google’s search results will help get more eyes on your estate agency and build awareness with more landlords in your area.
If they can’t easily find you online for key search terms like “letting agent near me” or “letting agent for landlords,” you’re squandering your chances of attracting more business from local landlords.
Here are some tips for optimising your website
- Perform keyword research to identify target keywords
- Optimise your page text to include the target keywords
- Optimise your meta descriptions to include target keywords
- Ensure your website loads fast and is mobile-friendly
- Add quality content regularly through your blog section
- Secure high-quality backlinks from other websites
Marketing idea 3: Create scripts for objection handling
Preparing your letting agents for several landlord objections to partnering with your agency will maximise your chances of getting a landlord on the books or stopping them from leaving you.
Write down a list of the most common reasons landlords give for not doing business with you and create scripts that your agents can use to change their minds.
Your team can also use these scripts to craft brand messaging that resolves any objections landlords may have in marketing materials such as emails, Google ads, and landing pages.
Marketing idea 4: Get listed on major letting websites
A core part of marketing your estate agency to attract landlords is showing up where they’re already hanging out online.
If you’re not already, make sure you create a profile for your estate agency on UK landlords’ most popular letting websites. They’re likely active on these advertising platforms quite often and might come across your agency on it.
Some of these websites include:
Marketing idea 5: Offer landlord referral rewards
Everyone loves to get something for free, which is why many estate agencies use referral programs in their marketing strategies! If you’re trying to attract and engage more landlords, why not give them something special in return for a referral?
Create a referral program for existing landlord clients at your letting agency that gives them special discounts, freebies, or chances to win something if a landlord they recommend partners with you.
Marketing idea 6: Go to auctions and local business meetups
Going to local housing auctions or business group meetings can be a fantastic way to network with more UK landlords and give you a chance to explain the benefits of partnering with your letting agency face-to-face.
When you can make a connection with landlords in person, they’re more likely to trust you and hear what you have to say.
Marketing idea 7: Create content that offers landlords value
Do some keyword research to see what the most common landlord/letting-related questions come up and create content that answers those questions.
By providing genuinely helpful content through blogging and on your social media channels, you’ll build credibility and trust with landlords and stay top of mind when they’re in the market for a letting agent.
Here are some estate agency content ideas:
- How landlords can save money using a letting agent
- Everything landlords need to know about new legislation
- Top reasons you’re struggling to get tenants to rent your property
- Our guide to evicting a troublesome tenant from your property
We hope you’ve found our guide to attracting and keeping landlords helpful! From improving your letting agency’s website to preparing your team with objection handling practices, there are so many ways you can use estate agent marketing to grow your list of landlord clients.
According to a study by Invesp, it costs around five times more to acquire a new landlord than to retain an old one. So while you’re working on marketing to new landlords, you should also do your best to keep current landlords engaged with quality content, first-class customer service, and rewards.
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