How To Create Successful Property Listings As A Landlord
Succeeding as a landlord all begins with marketing your rental property in the best way possible.
No matter how attractive your property is, renters may never see it if it’s not listed correctly.
A property listing aims to introduce your property with an appealing headline, helpful description, accurate rent price, and high-quality images.
Each of these components is vital in creating the perfect property listing.
Below, we’ve expanded on these points as we share our dos and don’ts of property listings.
4 tips on creating a strong property listing
If you want to get your property in front of a wide range of potential tenants so you can find the one that’s right for you – following these tips will get you there.
1. Highlight your property’s best features
Make your property stand out by telling potential tenants what makes it unique.
Whether it has a recently upgraded kitchen, environmentally-friendly fixtures, or extra storage space – whatever gives your property an edge over competitors, draw attention to it.
2.Share your property’s details
After capturing your audience’s attention with your property’s standout features, you’ll need to provide more basic background information.
When sharing details of your property, it’s about finding a happy medium. You don’t want to overload people with information, but at the same time, you don’t want to miss anything important.
We recommend including the following details in your listing
- Rent price, lease duration, and required fees.
- Recent upgrades to the property
- Parking and pet restrictions
- Rental policies
- Shared amenities
- Proximity to transport
- Whether you live on-site.
- Local amenities (parks, shops, bars, cafes, universities, etc.)
3. Use SEO best practices
Search engine optimization (SEO) is essential for getting your rental listings noticed by potential tenants.
You can find the words and phrases that best define your listing by performing keyword research. Put yourself in a renter’s position, and determine what they’re likely searching for.
Including these words and phrases in your ads will help the niche audience most likely interested in your property find it in search results.
4. Include a call to action (CTA)
The call to action is an integral part of any listing. Without it, your audience won’t understand what action they should take or how to reach out to you.
If renters are on the fence about contacting you, a powerful CTA can encourage them to take that important first step.
How NOT to list a property
Just like there are steps you can take to create a successful property listing, there are those you should avoid in your rental property listings. Here are three things you shouldn’t do when listing your property.
1. Providing too little information
Your listing should provide all the information that renters need to determine whether your property’s rent prices, location, proximity to local schools, etc., would suit their needs.
If your listing has little information, you risk missing out on tenants who fit your property perfectly.
Alternatively, if rental properties are scarce in your area, renters may contact you individually for more information. Replying to all those emails separately can take up much of your time.
2. Failing to optimise your listings
Whether it’s social media, ILS, or another digital platform – wherever your property listing is located, it must be optimised for people to see it.
Below are a few effective ways to integrate good SEO tactics into your property listings.
- Use keyword phrases
- Use alt tags
- Make the listing sharable
- Update content
3. Using poor-quality images
We live in an era where almost any smartphone can take stunning, high-resolution photos. Yet so many landlords fail to take advantage of this great opportunity.
No matter how good a description you have chosen for your listing, beautiful photos are needed to catch the attention of tenants.
Let’s take a closer look at the importance of high-quality photos.
Importance of high-quality photos for property listings
Humans are highly visual creatures, making photos the most crucial aspect of any property listing.
High-quality photos attract users and encourage them to click on your listing to learn more about your property. Low-quality images can have the opposite effect and are often a significant turnoff.
Remember that those looking for a rental property will likely be scrolling through many properties. You need a great photo that will stop them in their tracks.
Tips for taking high-quality property photos:
- Remove distractions (clean the space, remove clutter)
- Open all curtains and blinds
- Choose an attractive focal point for every photo
- Use a professional camera (if possible)
- Edit the images before uploading them
We hope this blog has helped you gain insight into how to share a successful property listing that helps you find the right tenants for you.
Do things the Symple way!
From listing your property to finding the perfect tenants, you have many duties as a landlord.
At Symple, we can help make your job easier by helping you handle some of your biggest responsibilities.
We achieve this by providing a platform where you can effortlessly manage all your property inspections and certificates in one place.
From keeping a digital record of all certificates to sending renewal notices and inspection reminders, Symple is your all-in-one solution for property certificate management.
Visit Symple to see how it works, and order your certificates online today.